Unmanned Aerial Vehicle of Bits, Pilani-Dubai Campus for the International Aerial Robotics Competition 2011

Unmanned Aerial Vehicle of BITS, Pilani-Dubai Campus for the International Aerial Robotics Competition 2011 Saurabh Ladha, Deepan Kishore Kumar, Robin Singh ,Pavitra Bhalla, Anant Mittal, Aditya Jain, Anshul Upreti, Prof. Dr. R. K. Mittal, Dr Anand Kumar Birla Institute of Technology and Science, Pilani-Dubai Campus, Dubai, UAE ABSTRACT The Intelligent Flying Object for Reconnaissance (IFOR) is an autonomous aerial vehicle that has been developed by BITS Pilani Dubai Campus students.The vehicle is capable of localizing itself using the SLAM algorithm, stabilize its attitude (pitch, roll and yaw) and altitude using PID controllers, plan paths around obstacles and navigate an unknown indoor environment with wall following guidance. In addition, it has been designed to be capable of pattern recognition which would enable it to recognize images and signs. These features enable the IFOR to execute the 6th mission of the International Aerial Robotics Competition, which involves scanning an unknown indoor arena protected by laser barriers and cameras, bestrewn with obstacles, in the search for a flash drive. 1.INTRODUCTION The field of robotics is witnessing a paradigm shift in the operation and use of robots. With robots becoming autonomous and intelligent day by day, their application and use has increased tremendously. Aerial robots specifically have an edge over other autonomous vehicles due to its higher degrees of freedom in motion and agile maneuverability. To tap these features and advance the applications and versatility of the quadrotor is the aim of the team. 1. 1 Problem Statement The 6th mission of the IARC requires teams to infiltrate a military facility from which a flash drive has to be retrieved and replaced by a decoy.This flash drive is placed in the ‘Office of the Chief of Security’, identifiable by a unique Arabic pattern. To reach this room, a vehicle must explore a ‘maze’ of rooms avoiding randomly placed obstacles alon g its path. In addition it must also avoid detection by a camera and laser barriers placed within the arena. Once the target pen drive is found it must retrieve the object after dropping a decoy in its place, the entire mission must be performed in under 10 minutes. 1. 2 Conceptual Solution Team IFOR will be using a quadrotor as its aerial vehicle to execute the 6th mission.The vehicle will use wall following guidance to explore the maze, whilst a path planning system shall continuosly scan the environment to plan optimum paths around obstacles. Localization in a global frame can be accomplished using the SLAM algorithm, the output of which can be used by a Drift Control system to Page 1 of 10 correct unintentional drift. The Image processing routine runs in parallel to find recognizable patterns in its surrounding. Ground Station Wi- ­? Fi 2. 4 GHz Hokuyo scanning laser range finder Camera Guidance, Navigation, Control - ­? Mission planner - ­? Wall following guidance - ­? Path planning  ­? Target retrieval - ­? Pattern matching CoreExpress breakout board Intel Atom Z530 Image recognition Analog 72 MHz Safety Pilot Inertial Measurement Unit - ­? MEMS gyro sensors - ­? 3D magnetic compass - ­? 3 axis accelerometer ARM7 Microprocessor Stability Augmentation System - ­? Altitude hold - ­? Attitude hold Motors Sonar Altimeter Figure of Overall system architecture 1. 3 Yearly Milestones In the second year of the 6th Mission, Team IFOR intends to fly autonomously, navigate through the arena, and implement drift control, path planning and image processing(limited to recognition of the pen drive and signboards).SLAM will serve as a base system for the IFOR to successfully run all other systems that are directly dependent on the localized coordinates. Flash drive retrieval mechanism will be developed in the following year. Page 2 of 10 2. Air vehicle The team is using an off the shelf quadrotor from Ascending Technologies, the Asctec Pelican Quad rotor. The Pelican weighs about 980 g and has a payload capacity of 500 g, ideally suited for covert missions. The Asctec Pelican quadrotor and the propeller action. 2. 1 Propulsion and lift system The quadrotor is a Vertical Takeoff and Landing (VTOL) rotorcraft which is propelled by four rotors.By appropriately changing the rotor speeds the quadrotor can pitch, roll or yaw. Each of the four propellers produces a downward thrust about the centre of the blades and a torque about the arm of the quadrotor. The quadrotor can be flown either in diamond configuration where the pitch axis is the diagonal of the quadrotor or in square configuration where the axis of the pitch is parallel to two adjacent propellers. If all the four propellers spun in identical directions and speeds, the quadrotor would yaw about its centre of mass.To stabilize this yaw, the two sets of propellers spin in opposite directions and balance the angular momentum generated by the other two propellers. Pitch, in a square configuration, is achieved by reducing the speeds of two propellers (A and B) and increasing the speeds of the two propellers (C and D), this pitches the quadrotor in the direction of A and B. Roll is achieved in a similar way, by increasing speeds of propellers A and D and reducing the speeds of B and D, this rolls the quadrotor in the direction of B and D. 2. 2 Guidance Navigation and Control Control The quadrotor, by nature, is an aerodynamically unstable system.It hence demands to be one that is mechatronic in nature with its dynamics being controlled by PID generated control signals. This automatically calls for the Page 3 of 10 implementation of a feedback system to monitor the quads’ deviations from the desired response. The Asctec Pelican already has a PID controller implemented to control the attitude (pitch,roll and yaw). The Inertial Measurement Unit(IMU) readings are used as inputs for these loops, in addition, yaw control also uses the inputs generated by the magentometer. 2. Stability Augmentation systems The instability of the quadrotor arises from the fact that the aerial vehicles dynamics are electronically varied, which leads to a delay for the mechanical system to respond due to inertial reasons. The commanded attitude is delivered by use of the PID loops already described. In addition we have also implemented an altitude PID controller which can be described as below: Altitude Output = Kc         ? #               +                  1&'      ? #      ()   +*(()   ? +) ?- is the difference between the desired altitude and actual altitude . The MaxSonar LV sonar altimeter is used to for readings on the altitude.A drift control mechanism is also required since milligram imbalances in weight apart from other factors cause a quadrotor to drift unintentionally, the drift control is accomplished via a separate set of loops which can be described as follows: Pitch Output Roll Output = Kc         ? +               +                  1;'      ? +      ()   +*(()   ? +                      = Kc         ?. +                  1&'      ?. ()   +*(()   ?. ) ?/ is the difference between desired pitch and actual pitch ? 0 is the difference between desired roll and actual roll Kc is the controller parameter, from which Kp (Kc * 1), Ki (Kc / Ti) and Kd (Kc ** ) values are obtained.The require the Zeigler Nicholls Tuning method was used to generate optimum values for Kp Ki and Kd. R(s) + – Controller Gc(s) Measured Output System Input Process Gp (s) Control Output Sensor H (s) s: transfer function parameter Figure of control system architecture Page 4 of 10 The three loops described in this section are implemented on the Intel Atom board which is on board the vehicle. 2. 4 Navigation The quadrotor begins ascending and finds the window opening using feature detection. Once the window has been detecte d, the arena is infiltrated after checking whether the camera is on or off.Once inside the arena, the quadrotor moves close to the right wall and performs right wall following algorithm to explore the indoor arena. SLAM forms the base upon which the quadrotor extracts its local coordinates for adjusting drift of movement and also aligns itself with the wall to continue its navigation. The mission planner sets the direction in which the vehicle must move. 2. 5 SLAM The term SLAM is an acronym for Simultaneous Localization and Mapping. SLAM is concerned with the problem of building a map of an unknown environment by a mobile robot while at the same time navigating the environment using the map.SLAM consists of multiple parts; Landmark extraction, data association, state estimation, state update and landmark update. The team has developed a program that extracts data directly from the laser sensor and implements SLAM real-time using CoreSLAM libraries. CoreSLAM is a fully developed sim ple and efficient algorithm, which can perform SLAM using data just from a laser sensor. Due to its computational simplicity, it can easily be used on-board the vehicle. It integrates laser information in its localization subsystem based on particle filter, using two main functions: †¢ †¢ The scan o map distance function, which acts as the likelihood function used to test each state position hypothesis (particle) in the filter. The map update function, used to build the map as the robot is going forward. It uses a very simple Monte-Carlo algorithm to match the current scan with the map to get the updated (x,y) coordinates of the robot position estimate at all times during the mission. This localization is then provided to other higher-level modules such as drift control, path planning and mission planning. Page 5 of 10 2. Flight Termination System The quadrotor though autonomous in its flight can also be manually commanded to abort the flight.A safety kill switch mechanism has been developed in order to attain this safety feature. The kill switch will override all other running programs in the quadrotor and gradually reduce the throttle to zero so that the quadrotor can land safely. The Pelican has a built in termination system in which, the vehicle lands the moment the transmitter falls out of range. This feature is used for Flight termination via a kill switch which shuts the transmitter off and hence causes the vehicle to land. . Payload 3. 1 Sensor suite 3. 1. 1 GNC Sensor Asctec 3D MAG is a triple axis magnetometer that determines the vehicles heading by measuring the earth’s magnetic field. A Hokuyo-Light Detection and Ranging Device is used to scan the environment for SLAM, navigation and obstacle avoidance. A SONAR altimeter is used to measure the altitude of the quadrotor. The quadrotor’s sensory system includes an Inertial Measurement Unit comprising of a Triple axis accelerometer and a MEMS gyrometers. Each of these electroni c components perform crucial role in the flight stability, control and navigation. . 2 Mission sensor 3. 2. 1Target identification The image processing module of the quadrotor is capable of detecting the blue LED which indicates whether the camera is on or off, this is accomplished via blob detection. In addition, it is also capable of detecting signboards using Optical Character Recognition. 3. 2. 2 Obstacle detection and Avoidance The threat avoidance system of the quadrotor is directly a subroutine of the Path planning module. This sub routine identifies obstacles, classifies them as threat if they are in the intended path of travel.On finding an obstacle in the scan, the algorithm proceeds to suitably finding a path that would avoid the obstacle with the minimum possible deviation from the original path. We define a safe distance(the safe distance is contingent on the aerial vehicle’s kinematics) from an obstacle and a minimum clearance width, a scanning range of ? degree s in front of the quadrotor is calculated to be sufficient to identify the existence of an obstacle. If in this scanning angle range, a point is found to be too close to the quadrotor it is declared as an Page 6 of 0 obstacle. This is the point at which the â€Å"growth algorithm† takes over the navigation of the quadrotor. The growth algorithm and path planning are represented as follows: Reduce each scan by ? , thereby ‘growing ‘every obstacle If adajecent points lie too close then reduce by secondary factor ? Considering the quadrotor to be a point calculate the longest free path Assign imporatnce factor to di? erent clear paths based on of deviaRon from original path and total length Yaw towards the set path and pitch forward Repeat unRl no obstacles are found 3. Communications The vehicle communicates with a base computer via an Xbee module over the Zigbee protocol in order to deliver telemetry data. The other communication links include a WiFi link to delive r real time video to the base station. Both of these links operate at 2. 4 Ghz. Finally, a safety pilot can take control over the vehicle at any time using a Futaba radio controller operating at 72 Mhz. 3. 4 Power system The quadrotor is powered by an 11. 1V Lithium Polymer Battery. A power board is used to distribute power and communication lines to all motor controllers and other systems on board.This power board comprises of a switching power regulator to generate a stable Page 7 of 10 6V supply for the Auto Pilot board and a high power MosFET to switch current ON and OFF. 4. Operation 4. 1 Flight preparation Each flight test is performed with utmost precaution following the mentioned safety procedure which ensures a safe and smooth flight of the quadrotor. 4. 2 Checklist 1. Double Check LiPo battery voltage using voltmeter. 2. Examine the propellers, safety mounts, nuts and screws for any damage. 3. Test communication link between the quadrotor and the Ground station 4.Enable sa fety pilot and check kill switch action before flight. 5. Check status LED’s 4. 3 Man/Machine interface The Intel atom board which is on board the vehicle can be accessed via an LVDS display, this also allows other HMI devices like a mouse/keyboard to be connected. 5. Risk reduction 5. 1 Vehicle status Two status LEDs allow for a check on certain critical vehicle states. The Red LED blinking indicates that the sensors are being initialized and calibrated. Once the sensors are calibrated a green LED blinks rapidly indicating the flight control software is running. In case the battery voltage drops below under 9. volts a loud tone is emitted, with the beeping becoming faster as the voltage drops. 5. 2 Shock / Vibration isolation The Asctec Pelican is built on a carbon fiber frame which has a large value of Ultimate Tensile Strength; that is it can withstand a large amount of impact without necking. The quadrotor is also fitted with soft cushioning pads below the arms to ensure that any impact is cushioned. EMI/RFI Solutions Page 8 of 10 The quadrotor’s vital components that do not communicate wirelessly are wrapped with aluminum foil paper, which does not allow for Electromagnetic interference from the wireless devices.This simple solution is based on the principle of a Faraday’s cage. Sensitive components like these are also placed above all other devices. RFI is less in the vehicle as all the computation happens on board. Safety The IFOR is equipped with landing gear designed in a manner to deflect shock from the electronic system. The propellers are also covered, which ensures safety to both bystanders and the vehicle in case of a mishap. The ON/OFF switch on board is designed active low, so if for some reason the mechanical switch breaks or looses connection the vehicle will remain ON.However this mechanism is overridden by the safety kill switch. Modeling and Simulation The intelligence of the quadrotor was extensively tested for robust ness before and after burning the codes onto the on board processor. Image processing was developed from scratch to meet the requirements of the competition. The PID controllers were tested on Lab View. Testing Device / Routine HOKUYO LIDAR SLAM Cameras Drift Control Conclusion BITS Pilani Dubai Campus had developed IFOR to become a fully autonomous quadrotor that will be able to successfully accomplish the tasks of the IARC.The IFOR’s intelligence system comprises of Simultaneous Localization and Mapping algorithm for the bot to get localize itself in its environment, achieve drift control using a simple PID controller on each of the pitch, roll and altitude controls, this ensures that the flight operation to be steady without considerable oscillating variations. The navigation of the quadrotor is dependent on the wall following algorithm along with the mission planner. Obstacle avoidance ensures that indoor environments can be explored regardless of the Page 9 of 10 Testing Tested while running the intelligence software.Real time execution and experimentally determined accuracy of localization. Pre flight and On Flight testing for image processing Onboard as well off board testing for suitability to tuning presence of obstacles. Finally, image processing enables the quadrotor to scan for patterns, edges and symbols and make corresponding control outputs to maneuver the quadrotor to reach its target room with the flash drive. References 1) Johnson, E. N. and Schrage, D. P. , â€Å"System Integration and Operation of a Research Unmanned Aerial Vehicle,† AIAA Journal of Aerospace Computing, Information and Communication, Vol. 1, No. 1, Jan 2004, pp. –18. Durrant-Whyte, H. ; Bailey, T. (2006). â€Å"Simultaneous Localization and Mapping (SLAM): Part I The Essential Algorithms†. Robotics and Automation Magazine 13 (2): 99–110. Andrew J. Davison. Real-time simultaneous localization and mapping with International Conference on Com puter V i s i o n ( I C C V ’ 0 3 ) – V o l u m e 2 , 2003. a single camera. Ninth IEEE 2) 3) 4) Chowdhary, G. V. and Johnson, E. N. , â€Å"Theory and Flight Test Validation of Long Term Learning A d a p t i v e F l i g h t Controller,† Proceedings of the AIAA Guidance Navigation and Control Conference, Honolulu, HI, 2008. 5) 6) Michelson, R. Rules for the International Aerial Robotics Competition 6th Mission, http://iarc. angelstrike. com/IARC_6th_Mission_Rules. pdf Hoffmann,    G. M. , Huang, H. , Waslander, S. L. , ; Tomlin, C. J. (2007). Quadrotor Helicopter Flight Dynamics and Control Theory and Experiment. AIAA Guidance, Navigation and Control Conference and Exhibit, 20(23), 1- ­? 20. Point Grey - ­? Imaging - ­? Firefly MV CMOS USB 2. 0 / FireWire Camera. (n. d. ). Point Grey CCD and CMOS Digital Cameras for Industrial, Machine, and Computer Vision. Retrieved June 1, 2010, from http://www. ptgrey. com/products/fireflymv/index. asp 7) Page 10 of 1 0

Computers Are Replacing More and More Jobs

Living today in the most advanced age of technologies, humans have benefited from computers. We cannot deny the fact that computers play a crucial role in the various aspects of our lives. We get a lot of help from computers and believe that computers could make people’s lives and jobs easier. But on the other hand, we forget the other fact that computers would eliminate jobs too. For example, Manufacture of all kinds of office products the computer easily does, like typewriter, adding machine, photocopier or even CD player, DVD player, and radio. In publishing, a lot of jobs are gone, many in layout and production, since computers do layout and design faster and more accurately. Even in hotel and travel industry, there have been significant losses in administration in hotels because of significant advances in the way people book and check in. Nowadays, most bookings for hotels are made through websites instead of phoning up and having your name written in a book. Additionally, management and running of a hotel can now be done all by one person. One person can have a computer with powerful hotel management software on it which can control all functions of a hotel and allocate when and where people will arrive. Moreover, as computers take over people’s jobs, social and economical problems increase. Lack of human interactions can cause social problems. People can do banking and shopping without contacting people. It will bring less bondage between people and less respect for human beings. Furthermore, there are economical problems. Even though low payment job positions disappear quickly, high payment job positions, such as high technology based job positions, are increased. The gap between these two groups will become wider. The economical unbalance can cause a lot of economical problems as well as social problems.

How does Tim Butcher emphasise the problems and possible dangers faced on his journey during this passage?

There are many ways in which Tim Butcher emphasises danger during this passage; he does this through his language and through using other techniques such as using triplets. One example of danger is at the very start of the passage (bottom of page 59) and this is where we see the first use of a triplet – using this technique emphasises just how dangerous the Congo can be: â€Å"Thoughts of assassination, acid baths and dismembered bodies† This triplet is used to show the possible, brutal ways of facing death in the Congo – the fact that these are Butchers thoughts imply that he is worrying about facing his death in this way, the horror of it is something no one wants to experience. Butcher also uses an accumulative effect with this list of three as the next situation appears to be worse than the previous. Regardless of this, these three horrific examples are murders which are clearly planned and they show no respect for the dead. An assassination is usually an intentional act aimed at specific subject. As for the other two, acid baths and dismembered bodies seem to be two ways of hiding evidence and getting rid of a body. Neither of these three acts are accidents; all of them are intentional and done on purpose. Following on from this sentence, he mentions that the list of three were the only dark images on his mind. By saying that they weren’t the only images shows that there are many other situations he could be faced with, all of the same sort. The word ‘dark’ conveys the idea of how negative each of his thoughts are as it has connotations liked with is such as death and violence. Already from this first paragraph in the passage, we can see how much potential danger Tim Butcher could be faced with. Another way in which Tim Butcher presents danger is by using an anecdote of a friend who came close to death at the exact same airport he is at now – this makes the potential danger towards Butcher seem higher. The fact that his friend came close to death at the same place as him shows just how high the chance of him also facing death is. What really puts more emphasis on how dangerous the area is is when Butcher mentions his friend covers international crisis. This shows that he will have experienced many types of problems in his past – but none as bad as the Congo. Tim Butcher during this passage shows the majority of danger and problems through his choice of diction and emotive language. During the anecdote, he mentions that troops loyal to Mobuto were becoming increasingly desperate and were hoping to escape. Desperate’ shows how much troops wanted to escape from the power of Mobuto and the phrase ‘hoping to escape’ makes us think that the troops know escaping may be hard or even impossible, but they still try. The Congo is evidently a dangerous place especially for Journalists, as journalists are suspected to be Spies – Congolese people have no time to waste and judge this very quickly, we can tell this as Butcher tells us his friend was Seized. Being seized shows that an arrest was sudden and there was no hesitation in doing it. It comes across as forceful and out of the blue. After being seized, journalists are also stripped at Gunpoint – this shows a sense of danger as stripping someone to their underpants is immediate humiliation and shows vulnerability. Being held at gunpoint means that his friend was facing death, but to make this situation worse, the guards had him in this way for several terrifying hours. We can see here that the experience was being prolonged over seven hours; this makes the situation tenser for the victim as they could be shot at any minute – this is what makes it so terrifying. This section of the passage instantly tells us that the Congolese people are willing to kill. Shortly after this it is mentioned that it took hours of desperate pleading to convince the guards they were simply journalists. Desperate pleading shows how innocent the journalists are as they know having tapes gave the Congolese people the wrong impression. By the use of the word convincing, it implies that the guards weren’t taking their word for it and genuinely believed they were spies. Tim Butcher has again used the idea of the situation being prolonged over a long period of time to emphasise how serious it was. By mentioning they were ‘simply journalists’ it shows how strict the guards are in the Congo; it must have been obvious that the visitors were just journalists and the Congolese people should know they get visitors but they take things too far. During this passage, there is another example of vulnerability being shown; this occurs when an Asian lady lands into the airport and has her luggage taken off her and she has to auction for it to given back to her.

Women's health Essay Example | Topics and Well Written Essays - 500 words

Women's health - Essay Example In the study undertaken my Moss et al. the main focus is one of the types of STD which is herpes simplex. The empirical data had been gathered on the aim to determine the possible predictors of the herpes simplex virus type 2. The population in focused is composed of the young women that are at risk of being pregnant. The said risk can be considered as the main reason for the differences in the gender on the basis of the fact that the said disease has a possibility of being transferred to the baby (Moss et al. 113). The data had been gathered through secondary reproductive health records of women included in the age 15 to 24 years from 2 selected clinics in San Francisco. The baseline information is primarily gathered along with the sexual history through an interview. The preliminary HSV-2 testing then follows which is undertaken through fingerstick blood test. Both the pregnant women and the women that are at risk of pregnancy are included and monitored. In cases of pregnancy, the development of the HSV-2 had been observed while in the women that are at risk of pregnancy are divided at the end by those who became pregnant and those who had been able to be protected by contraception such as condom (Moss et al. 113). The results showed that the HSV-2 seroincidence and the unintended pregnancy are of relatively high risk. For that matter, the said study had been considered as one of the important evidence of the need for contraception and STD prevention (Moss et al. 113). Basically, herpes simplex is one of the types of STD that is commonly occurring but can be ignored by the public due to the fact that HIV/AIDS are considered more dangerous. It is important to note that the fact that it can risk both the mother and the baby during pregnancy can be considered as an important reason to give enough attention in the prevention and elimination of such cases.

Strategic Human Resource Management Essay Example | Topics and Well Written Essays - 2500 words

Strategic Human Resource Management - Essay Example It is important to note that it is difficult to have a consistent HRM approach in the presence of workforce representing multiple demographic segments as compared to earlier uniform workforce. This periodic and apparently long-term change requires management to have flexibility in its practices in order to maintain a positive psychological contract with a diversified workforce comprising of people from different cultures, ages and genders. Therefore, it is essential to determine if SHRM approach and flexibility in its practices can present employers with effective and desired outcomes. Since there are multiple forms of flexible practices used by employers, it is also important to identify likely consequences of these flexible approaches in the light of SHRM. Hence, SHRM advocates integrating HRM functions and organisational goals in order to respond to requirements of external environment. Four major forms of flexibility offered by SHRM are changes in employment models of wage, funct ion, numerical status i.e. contracts, and temporal state i.e. number and patterns of hours worked (Kalleberg, 2001). Different Forms of Flexibility There are various forms of flexible approach that govern current ideology of strategic human resource management. These flexible approaches entail practices regarding workplace, scheduling and compensation. Although a general perception of flexible HRM approach is viewed as employees working from remote locations however it is a more extensive phenomenon than that as not every job can be handled remotely. The term flexibility itself refers to organisation’s ability of adjusting its workforce numerically, functionally and financially in response to external environment and employees’ needs with reference to structure of the business (Wu, 2010, pp. 278-9). The concept of ‘flexible firm’ provided by Atkinson (1985) acts as a foundation behind workplace flexibility and its relation to strategic human resource manag ement. A flexible firm or employer is able to change number of employees according to its needs and also alter source of acquiring potential talent i.e. permanent or temporary hiring, outsourcing or part-time/ remote work arrangements. Another major area concerning flexibility offered by SHRM is the alteration in organisational structure followed by work design. As organizations have transformed into humanistic employers, their organisational model has become more decentralised with reduced bureaucracy. Reduction in levels of management has made employees more accountable and participative in organisational decision making (Armstrong, 2009). Another important element of ensuring flexibility in organisational practices is training employees with reference to external environment. Updating organisational skills’ base is essential for acquiring necessary competitive edge over other firms. The concept of upgrading is also supported by Armstrong (2008) as he has considered adaptat ion to be an important element of employer’s flexibility and adoption of SHRM as a fundamental ideology. Armstrong (2008) and Purcell (2001) have further presented three concepts i.e. resource-based view, strategic fit and strategic flexibility to be the foundation of strategic human resource management which is also supported by Wei (2006).

How has exposure to the study of marketing and society helped me to Essay

How has exposure to the study of marketing and society helped me to understand how I consume and what influences my decisio - Essay Example The extensive research made into studying marketing and its strategies has helped us; consumers tend to develop more informed decisions. If the marketing department is successful in identifying customer requirements and predicting future customer needs, it should enable the business to not only increase its sales revenue, profitability and market share but also to maintain and improve the image of its products and bring variety and innovations to existing ones to facilitate the consumer at the end of the day. The product itself is probably the most important element in the marketing mix. The product must fulfill a want. Consumers buy products for pleasure, satisfaction or benefits they provide. If it does provide the satisfaction, the good will not be purchased. The level of satisfaction achieved may differ. For example, some products are bought because they satisfy a basic need, like food which stops hunger. Other products like a refrigerator, in addition to keeping food cool, would be expected to be reliable and last a long time. An expensive perfume would give a certain image to the consumer when they used it and it would be expected to be of high quality. Informed and aware customers will pay a price that is worthy of the quality of the product. The design that is the performance, reliability and quality should all be consistent with the product’s brand image. The marketing should be capable of stimulating new wants from the consumers. It must give something very distinctive that makes it appear different to encourage brand loyalty. Competition amongst businesses in an economy in terms of the prices of goods and services being set has also helped consumers make the right buying decisions. Demand is not just what people want to buy but they must also have the money to be able to purchase the product. The market price is determined by the demand and supply of that particular good and various factors affect these such as, change in income, taste and fas hion, advertising and prices of other products. The pricing strategy should be such that it should provide good value for money to consumers. They will not unnecessarily pay a high price for a good of low quality or which serves no purpose. Consumers are in search of best deal for money for example, economy packs, bulk-buying and discounted products. (Titley, 2008) Packaging is another part of marketing mix that influences consumer decisions. Consumers consider suitable packaging because it has to give protection to the product and not allow it to spoil. It also has to allow product to be used easily. It is no good having hair shampoo in a tin that would not allow the liquid to pour out easily. Packaging is also used for promoting the product. It must appeal to the consumer because it is usually the packaging that catches the eye and the product inside! Consumers will prefer to buy products with packaging carrying vital information about its use, storage and its ingredients. Recycla ble packaging is most preferred by the society. Getting the best value for money is what any rational consumer would want. Advertising as part of marketing and promotion will influence consumers to quite an extent. Advertisements which give information to the public are known as informative advertising. It increases consumer choice by making consumers aware of the range of

Gender Equality; is it a myth or a reality Essay

Gender Equality; is it a myth or a reality - Essay Example Men and women has different brain structure and physical functioning, they also react to situations differently hence gender equality is a myth.(Thesis) Naturally men are superior to women and there is lots of scientific evidence attached to it. By physical appearance itself, men have superiority due to their muscle built and structural composition. Men are more confident in their walk, communication and interaction in daily life. Men are practical and do not get emotional like women. Women due to their feeble mind get quickly afflicted emotionally and take decision that is wrong or inappropriate. Generally speaking, women need protection from men in all dire situations like natural calamities, physical contingencies and financial distresses. God created men to support and protect women as she is a delicate creation both in physical and emotional sense. Men and women are both created by God and they have a purpose which does not conflict with one another. If men have strong physique and practicality, women have tolerance, patience and sacrificing quality which is equally appreciative. Men alone are not able to manage and control a family life, as it needs hard effort and contribution from women too. If men have social responsibilities then women have the responsibility to take control of home, children and husband which is a demanding task. As per (MLC, 2003)†Men are physically stronger. By nature, they are usually more aggressive and externally oriented. In contrast, a woman usually embodies the ideal of inner dignity. Men are physically strong but the emotional and mental strength of women is empowering†. Men and women have complementing relationship and it is not contradictory as many think. God has not made anything conflicting in nature, all creation whether man or woman has equal value in eyes of nature. Man and women complement each other emotionally,

Modern Age Europe 1348-1789 Phase Definitions 1 Assignment

Modern Age Europe 1348-1789 Phase Definitions 1 - Assignment Example Nicolaus Copernicus (1473-1543) was a polish priest and an astronomer. He adopted elements of Ptolemaic model and transferred them to a heliocentric (sun-centered) model. The heliocentric model used the assumption that the earth revolved round the sun in a circle (Kagan et al, 422). In relation to Ptolemy’s system, his epicycles were smaller, and the inverted motion of the planets was explained to occur due to an optical illusion that came up because people were observing them from the earth, which was moving. He argued that some planets were far away from the sun; thus, took a long time to revolve around it. Tycho Brahe (1546– 1601), a Danish astronomer, took the next significant step towards improving the idea of the sun-centered system. He suggested that Mercury and Venus revolved around the sun but that the moon, the sun and the other planets orbited round the earth (Kagan et al, 69). Brahe made scientific instruments with which he made more advanced findings of pla nets than anyone else had done. Johannes Kepler (1571-1630), a German astronomer and assistant to Brahe took possession of Brahe’s table upon his demise. He believed in the Copernican heliocentric model and was deeply influenced by Renaissance Neo-Platonism, which holds the sun in peculiar honor. He let go of the circular components of the Copernicus’s model; the epicycles after he eventually realized that the sun had to be at the centre of things. Based on the findings that emerged from his study of Brahe’s work, Keppler produced the first astronomical model that portrayed motion. Galileo Galilei (1564-1642) discovered that the heavens were extremely complex than anyone had ever suspected. He knew that few people possessed the knowledge, so he used his rhetorical skills to show that he was concerned with developing the facts further, and not opposing them. Galileo named the moons of Jupiter after his patron, Medici. In order to win support both for his continue d work and theories, he named the moons of Jupiter after Medici’s. Through his political skills and excellent prose, he transformed himself into a high- profile advocate of Copernicanism (Kagan et al, 428). Isaac Newton (1642-1727) had a view that inertia force applies to bodies both at rest and motion. He found out that the planets, as well as the other objects in the space moved by mutually attracting each other; and that every object affected one another through the force of gravity. This is what caused the planets to move in an organized way. Newton also believed in empiricism, a philosophical teaching that emphasized on observation of phenomena before explaining them. Francis Bacon (1561-1626) was considered the founder of experimentation and empiricism in science. He worked to link science and material progress in the public mind. He believed that the world was yet to discern novel things. He also had a strong conviction that scholars paid too much attention to traditio ns and knowledge of ancient findings. Rene Descartes (1596-1650), a talented mathematician who invented the analytic geometry. He concluded that he could not doubt his own act of thinking or his own existence. He then acknowledged the existence of God. He influenced thoughts of philosophers of his time and the present. Thomas Hobbes (1588-1679) provided a rigorous philosophical justification for a strong central political authority. He advised people not to do unto others what

A Memoir tells a story of an important moment in our lives and its Essay

A Memoir tells a story of an important moment in our lives and its significance to us - Essay Example Many of them were standing here and there, talking in groups. Some of them expressed the dislike and arrogance to the new comers. As a student who, at the first time coming out of the security of home, I was homesick and worried very much. I did not see any one really. How can I, since I was blind with tears? Many of them were using English fluently. They asked something to me also. I did not give a reply since I was unable to open my mouth. At that moment I noticed one girl standing among the old students of the hostel. They were asking her many questions .It was not a dialogue, but it was an interview that I heard. From there conversation I came to know that her name was Treesa. I did not see a tint of fear or agitation on the face of that girl. She was bold and courageous. I also felt a slight admiration for her at any corner my heart. Sometimes I wished to become someone like her. Treesa became the favorite one for all among the new comers. She talked well and also became friendl y with all the students within one day. I found her consoling some other students who were bitterly crying for keeping themselves away from their kith and kin. I heard many others talking about Treesa. Though I felt friendly with her I did not show that forwardness to her. That day came!, the day on which we wanted to self –introduce to the inmates of the hostel . Usually it was after one week of the entry. I heard many stories about that day from some of the seniors who were friendly to me. Among them there was a girl who had fainted during the question hour. But now she was the chief among those fellows to interview the new ‘preys ‘. The session was divided into three. During the first part which lasted for three or four minutes, we wanted to introduce ourselves. The second part which was also lasted for three or four minutes, they would ask some questions to us. In the last session, we wanted to present a programme, a song, mono act ,dance or any other item whi ch they felt, would entertain them . I had already learned one song. All of us were expressing each other the worries and thoughts about the ‘impending disaster ‘, which would envelop them at any moment. All were prepared well with at least some programme and I overheard some of them even practicing the same secretly in their rooms. But our Treesa was very confident all the time. Some prickly girls even commented that since Treesa was the pet of all she would not have to face a tough time with the inmates. Somehow it started!!. Those who finished their session expressed the relief in many different ways. It was the time for Treesa. Everybody pierced through the sides to see what would happen on stage. Treesa introduced herself. The audience asked her to sing a song. She sang melodiously and the applause lasted even for one minute. Suddenly everybody heard a piercing sound. â€Å"Will you sing a fast number?† Yes, very coolly she accepted. Everybody enjoyed it well . For the second time another question came,† a rock please†. She did that also well. The chief among them came with a different one â€Å" What about a raga†, To the amazement of all, with same unstirred mind, Treesa sang a beautiful raga. Treesa confronted with another question now. â€Å"Who taught you these songs†. â€Å"My DAD†, the answer came soon. What is your father? , â€Å"He is a business man†. Where is your Dad doing business, What kind business is he doing? There were many questions ... but the answer was â€Å"

Effective communication Essay Example | Topics and Well Written Essays - 500 words

Effective communication - Essay Example For Ð µxamplÐ µ, a patiÐ µnt suffÐ µring from a condition may havÐ µ a complicatÐ µd history in which thÐ µy havÐ µ sÐ µÃ µn many outsidÐ µ spÐ µcialists and havÐ µ alrÐ µady triÐ µd various trÐ µatmÐ µnts, and thÐ µ dÐ µlivÐ µry systÐ µm has to know this. So what thÐ µ hospital hopÐ µs to do is to install a sort of softwarÐ µ basÐ µd knowlÐ µdgÐ µ sharing systÐ µm that will Ð µnd this problÐ µm. o What tÐ µchniquÐ µs wÐ µrÐ µ inÐ µffÐ µctivÐ µ? ThÐ µ issuÐ µ of Ð µlÐ µctronic knowlÐ µdgÐ µ sharing is rÐ µlÐ µvant bÐ µcausÐ µ today’s hÐ µalthcarÐ µ Ð µnvironmÐ µnt is onÐ µ that is quickly changing as nÐ µw tÐ µchnology is constantly bÐ µing adoptÐ µd, and this tÐ µchnology brings risks as wÐ µll as rÐ µwards. PatiÐ µnt privacy and confidÐ µntiality also rÐ µmain rÐ µlÐ µvant concÐ µrns from an Ð µthical as wÐ µll as a lÐ µgal pÐ µrspÐ µctivÐ µ in thÐ µ hÐ µalthcarÐ µ Ð µnvironmÐ µnt. In today’s hÐ µalthcarÐ µ sÐ µtting, â€Å"ComputÐ µr systÐ µms dÐ µsignÐ µd for clinical usÐ µ apply tÐ µchnology that is protÐ µctivÐ µ of data. In addition, an Ð µlÐ µctronic patiÐ µnt rÐ µcord is backÐ µd up according to hospital policy†¦ and as thÐ µ chart is modifiÐ µd by carÐ µgivÐ µrs, thosÐ µ changÐ µs arÐ µ automatically savÐ µd and an audit trail crÐ µatÐ µd† (Ford Ð µt al., 2005).

Banks Deal with Documents and Not with Goods, Services or Performance Essay - 1

Banks Deal with Documents and Not with Goods, Services or Performance to Which the Documents May Relate - Essay Example The limitations of the bank’s role in dealing with documents without exceeding these limits in the light of judiciary’s view will be discussed.4 This is divided into three sections: the principle of independence in the bank’s role in complying with the documents, analysing the doctrine of strict compliance and the position of the bank in interpreting the doctrine and the bank’s duty in relation to the exceptions to the above doctrines. 2. The Principle of Independence 2.1 General overview As Goode highlights, the principle of independence, or the principle of autonomy, is the most essential principle of a document of credit (DC).5 It is not an exaggeration to say that the true benefits of the LC go hand-in-hand with this principle. It is the â€Å"cornerstone of the law relating to a letter of credit†.6 This means that an LC is separate and independent from underlying contracts between the credit’s parties7. In Nareerux Import Co. vs. ... ctual obligations towards the latter.11 Generally, not carrying out some or all of these obligations does not give the buyer the right to ask the bank to withhold payment to the seller as long as the documents presented by the beneficiary are compatible ‘on their face’ with the LC12. This is true unless it does not fall into any of the exceptions13 that will be discussed in Section 3 of this essay. Therefore, the commitments of both the confirming bank and the issuing bank are considered in regards to the documents and not the goods. This has been confirmed in the Sztejn vs. Henry Schroeder Banking Corporation 14 case, where the court stated that: â€Å"It is well-established that a letter of credit is independent of the primary contract of sale between the buyer and the seller. The issuing bank agrees to pay upon presentation of documents, and not the goods. This rule is necessary to preserve the efficiency of the letter of credit as an instrument for the financing of trade.†15 Moreover, Act 4(a) the UCP 600 states that a credit is a separate transaction from any other underlying contract, and banks are not bound to such contracts. Therefore, the role of the bank is to honour, negotiate or fulfil obligations under the credit.16 However, the bank, as a plaintiff or defendant, in the case regarding the LC, does not have the right to plead its relationship with the other bank or with the buyer. This is true even in the case when the buyer does not pay for the LC.17 2.2 Case Laws under the Principle of Independence The sanctity of the LC and its separation from any contractual relations between the credit parties has been emphasized in many case laws18. This makes independency of the bank’s role related to the DC very clear. Thee role of a bank is related to the

Mia Hamm Research paper Essay Example for Free

Mia Hamm Research paper Essay At the beginning of the story Alice starts off being pressured into marring a man she doesn’t even love. Her sister tells her to go get married and live just happily ever after like her but her husband is cheating on her. I think Alice’s call was when she kept spotting the white rabbit in the bushes and began to follow him in the middle of getting purposed to. Also after she fell down the hole the rabbit was trying to explain to her who she is and how she’s supposed to be the champion for wonderland. Stage 2: Refusal of Call Alice starts to refuse when she begins telling them that she is not the right Alice their looking for. I didn’t think she would still be refusing even after they showed her the scroll of what happened. I kind of thought she was just saying no because she was afraid of what was ahead of her if she took on the challenge of becoming the champion. Throughout the beginning and middle of the movie she Lyric Perry 9/22/13 World Literature was trying to convince everyone that this was her dream and everything would be ok when she woke up. Stage 4: Crossing the first Threshold I thought during the whole story I think she crossed more than one threshold. The first one was when she fell down the hole and entered wonderland because the trees by the two holes were both twisted and looked very similar. Her coming out of the hole to Wonderland to me was like the crossing in a new unknown land. Another threshold was when she made it up in her mind that she was the hero and started believing in wonderland and the impossible. Stage 5: Belly of the Whale The belly of the whale is when a character is fully enclosed in the new world or adventure. I think she entered the belly of the whale when she began to accept the fact that it wasn’t a dream and wonderland is a real place. I think that Lyric Perry 9/22/13 World Literature the only way she was going to get out and go back to the real world was to complete her quest and slay the jabberwocky. Stage 6: Road of Trials Alice had lots of trials during her journey such as when the dog/polar bear thing started to chase her and cut her arm. At the tea party when the red queen’s knight, soldiers, and bloodhound came looking for Alice I felt it was a trial because if they were to have caught her she wouldn’t have been able to complete her goal. The road of trials is a very important stage because I think they help the character get ready for what they are about to embark on. Stage 11: The Ultimate Boon The ultimate boon to me was when she cut the head off of the jabberwocky. This was really important because the whole fate of wonderland was in her hands. I think the white queen was depending on her the most because she really wanted the crown and for the red queen to stop torturing Wonderland. Stage 15: Crossing the Return Threshold At the end of the story I saw two returning thresholds the first one when she climbed out of the hole and when she started standing up to everyone at the party back home. When she was climbing out of the hole she was crossing back over to the real world and her normal life. She started telling everyone the truth and saying what she really felt even things that sounded impossible. Stage 17: Freedom to Live I thought this happened for Alice at the very end of the movie because that’s when she really decided to live her own life and do what she wanted. Such as she told the man she wasn’t going to marry him she was going to find someone she loves. Alice starts talking to the man about his business and how he should move it china. Her falling down the hole to me was on purpose to get her to really follow her own bliss not everyone else’s.

Parliamentary Or Presidential System Of Government Politics Essay

Parliamentary Or Presidential System Of Government Politics Essay There is a popular saying that if a company can establish itself in a successful position among the modern fierce competition, two basic abilities must own that first ability is managing interior business successfully, and another one is having a good public relationship. In fact, so it does, and more and more companies are putting the activity of making a good public relationship on an important place. So business lobbying has larger and larger market, at the same time, there are more and more companies and interest groups who engage in the activities, and the industry of business lobbying is forming and becoming mature gradually. Business lobbying plays its role through impacting the making of some laws and regulations (Mortern Secen, 2002). Because of the important role of business lobbying playing, the government and some related departments are putting this issue on agenda (Raymond Terrence, 1986). But different system of government will provide different opportunities for bus iness lobbying. This paper will analyze and compare the different influence of two main system of governmentparliamentary or presidential system on business lobbying and provide the conclusion that the presidential system of government will provide better opportunities. In the following parts of this paper will give some key reasons for this conclusion by the method of comparative analysis, and the last part will provide some suggestions for companies, lobbyists and government about business lobbying and some reflections from the analysis also will be stated in this part. Why presidential system of government can provide better opportunities for business lobbying than the parliamentary one? Making a comparison between parliamentary system and presidential system First, the origination ways of government is different. In the parliamentary system, government is usually organized by the political party or party alliance who takes a major part in the parliament; but in presidential system, the members are appointed and leaded by the elected president (Presidential system, 2010). Second, the powers of office of the parliament are different. The parliament in the parliamentary system not only has the rights of lawmaking, supervising government, and deciding financial budget, but also have the right of organizing the authorities of government; but the in presidential system, the parliament only have the rights of lawmaking, supervising government and deciding financial budget, and do not have the right of organizing government. Third, the relationship between government and parliament is different. In the parliamentary system, the government is responsible of the parliament. If the parliament passes the case of not trusting government owing to being unpleased with the governments policy, the government must resign or apply the head of nation to dismiss the parliament and vote again. But in the presidential system, the government leaded by president is only responsible of electors, and not the parliament. Both the members of parliament and government can not hold a concurrent post. The president need not have the policy responsibility of parliament, so the parliament can not compel president to resign by proposing untrusting case, but when the president disobeys the constitutions, they can propose impeach. Fourth, the position and function the head of state plays are different. In the parliamentary system, the head of state only has suppositional rights not real rights, but in the presidential system, the president is the same to the head of state, at the same time, he is also the head of the government, so he has the real rights. Fifth, the means of political partys producing is different. In the parliamentary system, the political party is usually the party or the party union who win in the general election of the parliament; but in the presidential system, the political party is usually the party or party union who win in the general election of the president. Sixthly, in the parliamentary system, executive are drawn from the legislature, but in the presidential system, executive and legislature strictly separate. Finally, the producing ways of the head of state is different. In the parliamentary, the president is mainly elected by the parliament excluding some little nations, but in the presidential system, the president is voted by the whole people directly or indirectly (What government, n.d.). The reasons for why the presidential system can provide better opportunities for business lobbying than the parliamentary system For interest groups, they can participate in the political process by making some campaigns, drafting and making some political proposes and communicating with the lawmakers and their staff about the issues they concern in order to obtain some favor in their position. So through above comparison analysis, the presidential system of the government can provide better opportunities the process of business lobbying. Some special reasons will be discussed in the following. First, in the presidential system of government, the communication between the lobbyists and the government will be easier and more convenient than in the parliamentary system. In the presidential system, the president is voted by the whole people directly or indirectly, and is responsible for his electors, at the same time the lobbyist and the other members of the interest groups which the lobbyists stand for are the part of the voters, and because the influence of the interest groups are so wide among the voters that they are playing an important role in the election of the president. So the president will be pleased and can not refuse usually to communicate with his voters although at the same time they are the lobbyists and maybe their opinions are so different from him. Just for these reasons, the communication with the government will be easier and more convenient, and the lobbyists will accept the basic respect. The situation between the lobbyists and the local government will be the same. Second, in the presidential system of government, the rate of successful business lobbying is higher than in the parliamentary system. According to the ways of the election of president and other characteristics of the presidential system, the president will take some consideration of his voters including the lobbyist voters for the success of the next president election. And in this system, to some degree the parliament and the president is consistent and the president has the real rights, so if the lobbyist can make a good relationship with the head, the business lobbying is already successful for half. So the successful rate will increase. Third, in the presidential system, the market of business lobbying will be larger than in the parliamentary system. Because the communication will be easy between lobbyists and government and the successful rate of business lobbying is high, at the same time, what is the most important is that if the business lobbying is successful, the benefit will surpass the cost bigly, so the enterprises will employ more lobbyists for more issues which they concern. Just for this reasons, the market of business lobbying will be larger. Though above discussion, and according to the contrast of characteristics between these two different systems, the presidential system of the government will provide better opportunities for the business lobbying (Nirmalendu, 2004). Some suggestions and reflections People always say that a healthy political system is an essential element to a healthy economic system; on the contrary, the economic system will have influence on the political system (Tomaso, D. 2005). As the market of business lobbying is increasing seriously and the influence of the lobbyists is on the rise, some problems must be taken into consideration about the business lobbying for its continue and healthy development. The activities of business lobbying are mainly related to three beneficial parts, which are enterprises, lobbies and government. Just these three parts make the business lobbying go on. There are some suggestions and reflections about the three beneficial parts (Hamilton David, 1997). First, for enterprises, they must have a right incentive for business lobbying, and should not use business lobbying for no reasons. As soon as decide to go on the activities of business lobbying, they should union some other related companies and find a suitable and qualified lobbyists to make it successful to increase the powers and successful rate of business lobbying. Second, for lobbyists, when they receive some enterprises invitation and apply, they should think it over and over, because they should have their own positions. But as soon as they decide to receive the business lobbying, they should have a complete and detailed plan before actions and choose and use proper and suitable ways to influence the process of politics. Maybe they can combine direct and indirect ways of business lobbying (Dustin, 2010). Third, for government, although there are more and more interests groups and professional lobbyists who are engaging the activities of business lobbying and their advisers are usually persuasive, the government should have its own position about some specific issues and should think over things from the perspective of the whole peoples benefit. Only by the common and simultaneous hard workings of enterprises, lobbyists and the government, the business lobbying can play its deserved role in the development process of politic and economy.

Ray Bradburys Fahrenheit 451 and Modern World Essay -- Compare Contra

Ray Bradbury's Fahrenheit 451 and Modern World The futuristic world that Ray Bradbury, author of Fahrenheit 451, so vividly describes is frighteningly close to our own. It might not seem so at first glance, but if you take a closer look, you'll find that Bradbury wasn't far off the mark with his idea of what our lives would be like in 50 years. As he envisioned, technology would be extremely sophisticated, families would start becoming distant, and entertainment would take a more significant role in our lives. The problems at the present might not be as extreme as Bradbury's, however, if left unchecked, they could grow to be just as monstrous as he predicted. Since the 1950's, scientists and engineers have made enormous advances in the world of technology. Back then, computers were still becoming common, and now pretty much every family has at least one. As technology becomes more widespread, people find excuses to buy more of it and become sucked into a world of digital screens, cell phones, and electronic planners, rather than that of notebooks, pencils, and good old-fashioned face-to-face conversations. Although it is tremendously useful in numerous ways, it is unsettling to think of how in-control technology is of our lives. Would you be able to last a whole day without using your telephone, operating your computer, listening to your CD's, or enjoying that nice warm beverage that's been heated by your microwave? The answer is probably no. Even though you might not think that technology has power over your life, if you look carefully, you'll find you're mistaken. Do you know what "family time" is? How often do you spend time with your family? Do you enjoy it? Would you rather be somewhere else?... ...uation would be extremely close to how Bradbury envisioned it. I think Ray Bradbury sums all this up in a quote from the book: "Life is immediate, the job counts, pleasure lies about after work. Why learn anything save pressing buttons, pulling switches, fitting nuts and bolts?" This shows that people are gradually thinking less and less. They want life to be easy. They want their technology; they want their entertainment. They don't want to be intellectually stimulated. We can still prevent our future from becoming like that of the book. How? The answer is extremely simple: Think. Use your brain for knowledge, not watching TV and playing video games. Read as many books as you can. Pay attention in school. Someday you'll be glad you did. As Isaac Asimov so wisely said, "If knowledge can create problems, it is not through ignorance that we can solve them.

Human Nature Exposed in Animal Farm :: Animal Farm

Human Nature Exposed in Animal Farm "Animal Farm" by George Orwell is a novel based on the lives of a society of animals living on the Manor Farm. Although the title of the book suggests the book is merely about animals, the story is a much more in depth analysis of the workings of society in Communist Russia. The animals are used as puppets to illustrate how the communist class system operated, and how Russian citizens responded to this, and how propaganda was used by early Russian leaders such as Stalin, and the effect this type of leadership had on the behaviour of the people of Russia. One thing which relates to the topic is how the pigs are favoured on Animal Farm. The main source for this was because their leader Napolean was a pig, the pigs were subject to favouritism by Napolean, and were given privileges that other animals were not given, such as sleeping in beds, wearing clothes and drinking beer. The pigs were also the only animals involved in making the vital decisions on Animal Farm. The fact emulates in a way how our Government tends to operate. The Government Party members are paid an exuberant amount of money, with this money the members of the Government can purchase costly cars and houses, if they wish to do so. They make all the important decisions about the country where as the tax payers rarely have a say in it. Another thing that "Animal Farm" and modern society have in common is that the powerless people are subject to propaganda . In " Animal Farm" Squealer and Napolean used propaganda by telling the animals that Snowball was a traitor, and convincing them that he was a criminal. They threatened that if Napolean was not in leadership Jones may come back. This happens in our society during the election period , the opposing parties all warn the public of the consequences of voting the other party, and how bad it would be if they were in power. The issue of Boxer the horse represents how people are used for their skills and talents. As soon as they are not needed they are disregarded. Boxer was the hardest worker on the farm, he contributed the most to the development of the windmill. As soon as Boxer was unable to continue working, Napolean got rid of him.

The World According to Gump: All Nuts and Gooey Centers Essay -- essay

The World According to Gump: All Nuts and Gooey Centers "Life is like a box of chocolates," says Forrest Gump (as played by Tom Hanks) to anyone who will listen."You never know what you're going to get." This homily introduces us into the "world of Forrest Gump," both the random strangers Forrest encounters on his park bench, as well as the film's potential audience.Its folksy wisdom is meant to characterize for us the commonsense, down-to-earth, accepting and exceptional attitude supposedly unique to Forrest Gump; an attitude we will better understand once we have, as the advertisements put it, "seen the world through the eyes of Forrest Gump."Thus this dictum about chocolate is meant to capture what we might call the Gump Worldview: life is full of surprises, some of them odd or funny looking, but all of them enjoyable. Yet, if we can pull ourselves away from the tempting treats for a reflective moment, we might ask ourselves: is a box of chocolates really all that full of surprises?Is it really the case that you never know what you're going to get?If your experience with chocolates is anything like mine, you might agree that, finally, there are ultimately very few surprises to be had this way; that in fact chocolates exist in a fairly simple world where everything is either full of nuts or conceals a gooey center.And so this epigraph does indeed capture the Gump ideology--and a sugary, binary ideology it is. Yet it certainly does not capture the philosophy or mood of the book upon which the film is based.Forrest Gump, by southern writer Winston Groom, begins with the line, "Let me tell you this: being a idiot is no box of chocolates."Thus the film takes what is in the book a statement of protest and cynicism and... ...historical events in which it deals; and that ideology is disturbing.To protest the war is seen as indicative of a personality disorder; in fact, to protest anything is characterized as a psychological flaw, a self-destructive, self-indulgent neurosis.The epigraph for the film reads: "The world will never seem the same after you've seen it through the eyes of Forrest Gump."How true.How troubling, for it suggests that if our vision of history were as blinkered and our desires as ideologically vaccuous as are Forrest's, then all of our dreams (which we shouldn't have) will come true, and all of the world's conflicts (which are mere shams) would be solved.For Forrest Gump the film, life is indeed a series of chocolate-coated surprises--as long as you forget each chocolate the moment it is consumed and you desire nothing more than a steady diet of nuts and gooey centers.

Bullet in the Brain

English 102 Professor February 23, 2013 Bullet in the Brain The short story â€Å"Bullet in the Brain† is a story about a character with a very distinct persona. The main character, Anders, is one who is established as being an odd character from the very beginning. The setting takes place in a bank that is soon to be bombarded by robbers wearing ski masks. Being a book critic, Anders lets his profession override his critical thinking skills during the robbery. This puts the bank robber’s patience to test, ultimately leading to Anders’ death at the end of the story.In the opening paragraph of the story, the author begins by explaining Anders’ character as â€Å"a book critic known for the weary, elegant savagery with which he dispatched almost everything he reviewed† (542). The author begins by telling us this so we can get a grasp on what kind of personality traits the character has. This is a guarantee that everything coming out of Anders’ mouth will be something critical, which helps put us in the mindset for what is to come.Examining Anders’ critical personality traits, the way he interacts with others, and even his dying thoughts, we can begin to understand why his profession of being a book critic has put such a burden upon his life, ultimately placing him on the receiving end of a bullet in the brain. Taking a look at some of Anders’ mannerisms, we can see how he takes his occupation of being a book critic and lets it overtake his daily living. Take, for instance, the scene when one of the tellers puts her â€Å"POSITION CLOSED† sign in her window. Anders sarcastically says to the ladies in line â€Å"Tragic, really.If they’re not chopping off the wrong leg, or bombing your ancestral village, they’re closing their positions† (542). This looks as if it was torn from a scene right out of a movie or a book, because what does closing your bank station a few minutes early have to do with such dramatic instances as Anders mentions above? If I were one of the two ladies standing in front of him in line, I would think that he is a bit on the crazy side. It’s not every day that you run into someone with as much satire in their word use, and Anders was overdramatizing the situation entirely.As soon as the two robbers enter the bank wearing business suits and ski masks, threatening the customers and tellers inside the bank, Anders reacts as if he is watching a movie or a play by blatantly stating â€Å"Great skit, eh? The stern, brass-knuckled poetry of the dangerous classes† (542). It’s almost as if he is sitting there watching this whole scene happen from the critic’s VIP seat because who, in their right mind, would openly say something this taunting in the face of death? These two robbers have the power to take Anders’ life at the pull of a trigger and he is laughing in their faces.His word use in the above quote also make s me question his sanity. Who talks like that in everyday conversation? Anders has been caught up in playing the role of a critic for so long that he doesn’t realize that life, in fact, isn’t a well-played-out movie. One minute, he is exaggerating the severity of the situation when the teller closes her station, and the next minute he is laughing in the face of the robber when he has a gun held at his throat. This in itself shows that Anders’ doesn’t fully understand the severity of the situation.He may have actually believed that it was all just an act judging by the way he reacted. Anders then found humor in the scene painted on the bank’s ceiling, but it isn’t until the robber says â€Å"Fuck with me again, you’re history. Capiche? † (543) that Anders lost it. He thinks that the use of the word ‘capiche’ was the funniest thing he has heard all day, and at that precise moment he got shot in the head. It is during the last half of the story, after Anders gets shot in the head, that his character development is better understood.As the bullet passes through his brain, his life flashes before his eyes. Instead of remembering all of the good parts of his life, such as his family and his first love, he recalls the one thing in life that shaped him into the person that he is today. He remembers being out on a baseball field as kids and hearing Coyle’s cousin speak the life changing words â€Å"Short’s the best position they is† (545). Anders was so entranced by these six words that it caused a new fascination that he never yet knew until this point. These words were the only things he remembered as he was put to death.Why is this? It is because that particular day while standing in the baseball field, Anders discovered his fascination with criticism. This is the turning point in Anders’ life because if it weren’t for Coyle’s cousin using such captivating word use that sparked much admiration and awe in Anders’ brain, maybe he wouldn’t have become a book critic. If he didn’t become a book critic, then his life wouldn’t have been so dramatically overtaken by his job, making him go crazy and smart off to the armed robbers, getting himself shot in the head.Anders’ love for criticism was so deep, that he let it control every aspect of his life beginning at a young age. What may have started as an innocent passion for something, turned into a dangerous obsession. It was the bank robber who pulled the trigger, but it was Anders’ lack of self-control that caused the robber to lose patience and take his life. Examining Anders’ critical personality and how it was developed, the way he interacted with others in public, and the last thoughts he had as he was shot in the head, we understand what exactly caused him to receive a bullet in the brain.

The Real Harajuku: Japanese Youth’s Unique Self-Expression

Years ago, a group of Japanese young people started hanging out at the Harajuku district. These trendsetting youth go there with their unexplainable fashion sense (Bartlett). The Harajuku fashion is just really so different because anything can be possible (Craft 26) and it is all about â€Å"creativity, theatricality, style, confidence, looking cute, and mixing and matching† (Knight). This was all made possible due to the fact that the youth still stayed at their parents’ home and their fathers provided them with the money they use up, meaning they can shop for whatever they wanted. Although it may seem that girls are the only ones fond of these kinds of things, young men in Japan also like shopping and dressing up at Harajuku (Mead). The trendsetting youth had changed a normal neighborhood into a fashion capital (Johnson 14) and it has been said to be in the same class as the 1920s of Paris. Loic Bizel said, â€Å"The French are very poor in terms of fashion, in terms of creativity, compared to Japan† (Craft 26). â€Å"Visitors come to Harajuku to see and be seen† (Joerger). A lot of people can get ideas and be influenced by the trends the youth set there (McCaughan 28). It has been well known that even though the district changed its name into Jingu-Mae, it is still known as Harajuku (Kubo 38). Harajuku has truly been recognized worldwide and outsiders tend to draw their own conclusions about it. Some people think badly of Harajuku, while others simply do not fully grasp the real concept of it. People who do not really understand the concept tend to make up their own explanations or tend to do things that they think are good but are actually not. Taking a deeper look into their culture can lead us to better decipher that it is all about the youth expressing themselves and somewhat escaping from reality. The youth go to Harajuku during the weekends wearing their own unique ensembles. They might seem like they just randomly put things on but they actually follow certain rules and guidelines. They have a sense of order (Kubo 39). â€Å"Japan is a place where everyone is individual – but in groups† (Knight). Their outfits greatly vary from all the kinds of getups that they have created. Included in these are â€Å"cyber-punk, Lolita fashion [inspired by the Victorian era], kawaii [cute], punk, ganguro [symbolizes a California girl with bleached hair, dark skin, fake eyelashes, and nails], cosplay [most common name for â€Å"costume players† or those who dress up like Japanes animated characters], hiphop, skater and visual-kei [style of bands]† (Rockers). Their clothing can vary from shades of black to shades of bright colors and from plain fabrics to all kinds of different prints. They also change their hairstyles and hair color and they also put on makeup. They truly aimed to look different from the rest in their attempt to fit in with the others (Mah). Because of how some of the youth dress up, outsiders think of the Harajuku youth as rebellious delinquents (Kubo 41). Since some of their outfits tend to be out of this world, some people are inclined to compare them to the London punks who loafed around at Trafalgar Square. The thing is that these London punks are these young people who act the way they dress. They can be aloof, disrespectful, irresponsible and such, which does not really give justice to the Harajuku youth (Knight). Also, the way the singer, Gwen Stefani, introduced the Harajuku Girls in Hollywood led others to think of the original ones as â€Å"rebellious, underground, subversive, and rule-breaking† kinds of youth (Kubo 41). It has also been said that the youth are â€Å"devoid of perseverance, dependent upon others, and self-centered† (Cho). â€Å"Everyone imposes their own interpretation on the Harajuku girls – sees them through their tinted lenses† (Kubo 41). In contrary to what outsiders may think, the Harajuku youth are kind, respectful and accommodating towards other people (Kubo). They undergo complete transformations when they go there. However, their looks do not dictate the way they act. They are actually nice and considerate, even though they are wearing their somewhat unconventional getups (Harden). The Japanese youth are clean and responsible. Their clothes do not define their attitudes as they can simply take off these getups that they put on (Knight). They might also seem antisocial, but they are actually easy to approach (Kubo). The so-called Tokyo punks are well behaved, having their pictures taken with visitors and most of them, if not all, do not have vises like smoking or such that the London punks have (Mead). Also, they are quite considerate towards other people. In Harden’s article, the youth that he mentioned there were careful so that they do not displease other people who ride the train with them or people they are with when they commute. Because of Harajuku’s popularity, others are starting to use its name in wrong ways. A very controversial and probably well-known example of this would be Gwen Stefani’s Harajuku Girls. â€Å"She's taken Tokyo hipsters, sucked them [Harajuku grils] dry of all their street cred, and turned them into China dolls. she's swallowed a subversive youth culture in Japan and barfed up another image of submissive giggling Asian women. While aping a style that's suppose to be about individuality and personal expression, Stefani ends up being the only one who stands out† (Ahn). A photographer, Van Meene, also produced photographs that showed a â€Å"sexualized image of schoolgirls,† which is contrary to the sweet, adorable or cute look that some of them portray (Ahn). In addition to the misuse of Harajuku, big brand stores are opening up in the district, which may cause it to lose its very identity. Patrick Macias talks about Harajuku possibly getting â€Å"a major makeover via globalization. † Some of its gained popularity might not turn out to be a good thing. Some foreign clothing companies are beginning to open up stores in the Harajuku district. This can very likely mar the identity of Harajuku. â€Å"The special atmosphere of this place might be lost. † If people would just go here just to buy branded items like Prada, Gucci, or such, they could have might as well shopped in some other place. Also, nothing would set them apart from other societies anymore. Despite their unbelievable taste in fashion and the popular stores opening in their area, the Harajuku youth are not â€Å"simply slaves to a label. † They splurge a lot of money to look different from the rest. A lot of companies produce only small quantities of their products so that their merchandise would be seen as unique or some limited edition item that most people want. Some merchandise can become very expensive one day and cheaper a few days later. â€Å"These outfits are†¦an expression of an authentic Japanese experience† (Mead). What people like and dislike can change really quickly, which can cause stores to close down (Fulford). Brands or labels do not dominate the market of the Japanese youth, but rather, the youth controls what stores should put out and sell (Knight). One thing that probably induced the youth to dress up so differently was the uniforms they wore – they needed an escape from it all. They acquired a tendency to want to step out of the box. â€Å"Parading after hours in Harajuku is an antidote to the straitjacket conventions of weekday life. † This is like a way of showing that they can be distinct from all the others. The Japanese are more of traditionalists and they are quite strict about rules and order (Craft 26). They break free from this by going out to Harajuku and dressing the way they wanted to. They can wear anything they want and it can be anything at all. This makes it a little difficult to quite say what exactly they do there (Bartlett). They can mix all kinds of different things and make it look good (Ahn). They can look however they want to and it can be different every time. â€Å"Harajuku is perhaps the one place on Earth where every day is like Halloween† (Craft 26). â€Å"Harajuku had become a place to be seen, not a place to live in† where mostly young people flock to during the weekends (Johnson). During the weekends, they put on these getups that would seem absurd to some people, but they return to their normal lives when they leave (Johnson). They wear normal clothes and live normal lives throughout the weekdays. They can be set apart from the way they dress during the weekends and the way they dress during the rest of the week (Knight). They go to school and help around the house. This is a factor why the youth do not become irresponsible delinquents. Some parents allow them to dress up any way they wanted, but they were not allowed to wear it around the neighborhood (Kubo 40). The Harajuku fashion is merely for looks and pleasure. â€Å"The Japanese are fanatical about fashion in the way that the Brazilians are about soccer or the Germans are about cleanliness† (Mead). They can mix all kinds of different things and make it look good (Ahn). They feel delighted when other people take pleasure in what they are wearing. The youth, who actively participate with the gathering in the Harajuku district every weekend, sometimes commute for really long hours just to get there. They do not even mind waking up and traveling so long just to go to Harajuku. They feel a form of sensation from all the other people who look at them and admire their own styles (Harden). The real Harajuku girls were thought of as mere rebellious delinquents, while all they really want to do is make a difference. They simply like the feeling of dressing up and having other people admire them (Kubo). â€Å"This is what Japanese teenagers do for fun† (Mead). Sebastian Masuda said, â€Å"Harajuku style was created by the passion of a young generation of people who gathered here [Harajuku] and made their own culture. It's more than just a look; it's a spirit† (Macias). â€Å"For real inspiration, go to Harajuku† (McCaughan).

Groups graphs and surfaces

Graphs, Groups and Surfaces Introduction In this paper, we will discuss the interactions among graphs, groups and surfaces. For any given graph, we know that there is an automorphism group associated with it. On the other hand, for any group, we could associate with it a graph representation, namely a Cayley graph of presentations of the group. We will first describe such a correspondence. Also, a graph is always embeddable in some surface. So we will then focus on properties of graphs in terms of their relation to surfaces. Thus, by using the Cayley graphs to describe a group, we can talk about the embeddability of a group.In this way, we see that we can talk about the geometries of a group by looking at their Cayley graphs. Another useful geometric tool to analyze groups is the Dehn diagram. Therefore, in the last section, we will give some comments on how graph theory may be helpful to Dehn diagrams of Coxeter groups. 2 Cayley Graph of Group Presentations In this section we will s ee how Cayley graphs correspond to a particular presentation of a group and how the properties of a group are reflected in the Cayley graphs. Definition 2. 1. Let G be a group

The role of a family in the society Essay

How Society Functions? A society is a group of people related to each other through persistent relations such as social status, roles and social networks. It allows its members to achieve needs or wishes they could not fulfil alone. Members of a society may be from different ethnic groups and cultures. What Are the Major Functions of a Family? Major functions of a family are: To ensure that children are satisfactorily socialised into the norms and values of society. To provide economic support for other family members. To satisfy our emotional needs for love and security. To provide us with a sense of place and position in our society Functions of the Nuclear Family? Long considered the idea and norm, this consists of two parents and one or more children as opposed to multi-generational families which include grandparents. The parents provide financial support for their children and the family as a whole depends on one another for emotional support. Work is divided among members of the household according to their abilities. In general they follow society’s rules as well as their family rules. Strong bonds usually develop and provide offspring with the ability to perform well in society when they leave home. The functions of the nuclear family in a traditional sense have been changing within the past 20 years as people divorce and remarry. What Is the Conflict Theory? The family conflict theory basically is where the family unit struggles for power. It is also how family members deal with adversity and change. Most of the time it is prestige and money on the basis for the most intense competitions. Name Different Types of Families? There are many different types of families. The country in which a person lives, and the cultures in this country, will determine the type of family unit that exists. For example, an American family unit is significantly different from that of a Chinese family unit. Among Americans, the type of family units will vary as well. For example, a Christian based family unit is going to be different from a Muslim family unit. Variables that may change the type of family unit also include racial, financial, educational, and other variables. Different Types of Families? The different kinds of families include nuclear families, adoptive or foster families, never married families, same sex parent families, blended families and cross-generational families. A family is a group of individuals affiliated by consanguinity, kinship, or co-residence Advantages and Disadvantages of Nuclear Family? A main advantage of the nuclear family is that a couple has ultimate privacy. Nuclear families incur less stress and trouble when moving into a new home. There is a specific sense of freedom that gives a nuclear family the ability to live life as they wish. It is also easier to avoid stress. A disadvantage is that children are left to take care of themselves. Another disadvantage is that the feeling of safety and security is lacking. There is also not much of a support system. Disadvantages of Single Parent Families? Single parent families are families where there is only one parent to care for the children. This situation could be due to divorce, death, or abandonment. This type of family situation is not ideal and has many disadvantages compared to a traditional family. Parents in these situations often spend less time with their children, causing behaviour issues, health issues, and problems in school. Financial burdens within this type of family are also all too common. Different Types of Societies and Their Major Characteristics Bir yanÄ ±t bÄ ±rakÄ ±n To begin with, society is groups of people who live in a certain domain and  behave according to existing culture and morality. Culture and morality differ in terms of different parts of a society and different types of societies as well. The types have already been shaped by anthropologists and sociologists in history but there is not one certain classification. Even though almost every type is determined, there are six types of society that are accepted by the sociologists. The classification starts with hunter-gatherer society and finishes with post-industrial society and in between there is the process of development of human beings as a society. First four types, historically, are known as preindustrial societies in terms of social structure, cultural accumulation and the level of their technologies, the last two types were shaped after the industrial revolution. 1. Foraging Societies When human beings did not know how to dominate land and domesticate the animals, they had to live together, share work, use fresh water carefully and also migrate gregariously if anything went wrong, for example, if rivers dried up or they run out of animals. Usually men were hunters and women were gatherers in those societies and this caused matriarchy because men were always in danger during hunting and generally hunter members returned home -cave- with limited numbers. Labour in hunting and gathering societies was divided equally among the members because they were so small and mobile. There was not any political organization compared to understanding of today ´s diplomacy but their decision making body included every person who live in the society and equality conducted it. Certainly some foraging societies have their own tribal leaders but even the leader could not decide anything about tribe, everything in those societies was decided by all members. Their technologies were almost nothing in comparison with today but they could do what they needed, hunting big and small animals and using their hides in order to make cloths and gathering plants. Somehow they learned cultivation and they did not need to relocate anymore and they were divided into two parts as animal domesticators and plant cultivators. Both of them started to live in a certain domain. 2. Pastoral Societies In this type of societies, approximately 12,000 years ago, people lived in a certain place and started to pasture animals for transportation and permanent food. Those types of societies still exist in Somalia, Ethiopia and North Africa countries where horticulture and manufacturing are not possible (Samatar, 1989: 35), hunter-gatherer society did domesticate animals because they realized that using animals ´ wool, milk, and fertility was more beneficial than hunting and wasting them. Consequently, not only trade had started, but also non-survival class had aroused such as the spiritual leaders, healers, traders, craftspeople. This new formation held society together in a certain domain and nomadic did not migrate so far, circulate around the pasture –primitive version of urban- and also difference of people came out for the first time; the nomadic and settled people. These are the first forms of people who live in rural and urban areas. Moreover, as they had to domesticate a nimals and use them, people need some tools and they invented what they needed. By this means technology developed rapidly. Trade improved easily and differences between nomadic and settled people grew up, consequently concept of social inequality started to appear compared to hunter-gatherer societies. 3. Horticultural Societies Similar to pastoral societies, horticultural societies first appeared 10,000 to 12,000 years ago but these societies cultivated vegetables, fruits and plants. Depletion of the land’s resources or dwindling water supplies, for instance, forced the people to leave. Since, they were mobile and small like hunter-gatherer societies; there was not a non-survival class and not trade as well. Division of labour continued, social structures did not develop and because of this, horticultural societies did not differ from foraging societies. They could not develop because agricultural materials invented about 8,000 years ago and they could not relocate rivers and water sources, their plants dried up. It is easily realized that why development of technology is so important and how it affects to shape societies , at the same time in the other parts of the world, people could invent and develop what they needed but for agriculture, technology was not enough. 4. Agricultural Societies What cause horticultural societies to extinguish, were the late agricultural inventions around the 8,000’s. With the new inventions, food supplies increased and people settled together. Population grew up rapidly, villages came up and farmers, land owners and also warriors who protect farms in exchange for food against enemies aroused firstly. In these societies, social inequality solidly showed itself. A rigid caste system developed; slavery and ownership started to be too different concepts in those lives. Caste system developed the differentiation between the elite and agricultural labourers including slaves. Lands started to be so important, especially from ninth to fifteenth centuries, after the understanding of feudalism developed, every small land owners saw themselves as kings and owners of people who live for them as well. Concept of social classes spread through the Europe and not only land owners, but also religious leaders did not have to try to survive because workers had to give them everything that they had. Art, literature and philosophy were in religious leaders ´ hands because of this, time of feudalism is known as the dark ages. Due to existing monarchy, owners set up their own rules in their lands and each lord led the society with different rules and all of them depended on the King. This stratification prevented slaves from rebellion, workers were sweated and classes and inequalities in Europe continued until the industrial revolution. 5. Industrial Societies With usage of the steam power, human beings started to use machines and advanced technologies to produce and distribute goods and services. Industrial revolution process began in Britain and then spread through Europe and to the rest of the world, industrial societies started to develop. The growth of technologies led to advances in farming techniques, so slavery lost its significance, economy developed quickly and understanding of social charity and governments’ aids grew up. Feudal social classes removed but then societies divided into two parts as workers and non-workers. Karl Marx explained that non-workers are composing capitalist class and they hold all money and also set up rules. Considering this explanation, it is easily understood that non-workers are the same with non-survivors like lords and religious leaders in preindustrial societies. Thus, the industrial revolution brought only the slavery extinction and there is only worker class. Learning from previous mistakes rulers gave more opportunities for social mobility and also gave more rights than they gave to the slaves. With changes in social inequalities people started to want their rights and freedom as citizens and then kingdoms and autocracy lost their power on citizens. Democracy seemed more beneficial and necessary with French and American Revolutions, nationality became more important and so, citizens won their rights and classes existed as just economic differences. Politically everyone seemed equal but, of course, inequalities between money owners and sellers of their own labours to survive, unstoppably increased. Villages lost their significance and towns became places where occupation opportunities were supplied. 6. Post-industrial Societies The countries that the industrial revolution began, -Britain, France, the USA and Japan- now became the post industrial countries. These countries are users of advance technologies like developed computers, satellites, microchips . In short, those societies are affected by the technologies at first hand. In comparison with horticultural societies it can be easily understood that how technology is important to shape and characterize a society. Since they are trailblazers of technologies, they are now holding all world ´s economy in their hands. There is not rural and urban areas difference as well as people who are economically at the top and middle. According to common view, in those societies, there is neither social inequality nor classification. People won their own freedom by working hard, if there are any differences or discrimination, this is caused by capitalist and global world, not the governments ´ mistakes. That is, rather than being driven by the factory production of goods, society is being shaped by the human mind, aided by computer technology. Although factories will always exist, the key to wealth and power seems to lie in the ability to generate,  store, manipulate, and sell information. Sociologists speculate about the characteristics of post-industrial society in the near future. They predict increased levels of education and training, consumerism, availability of goods, and social mobility. While they hope for a decline in inequality as technical skills and â€Å"know-how† begins to determine class rather than the ownership of property, sociologists are also concerned about potential social divisions based on those who have appropriate education and those who do not. Sociologists believe society will become more concerned with the welfare of all members of society. They hope post-industrial society will be less characterized by social conflict, as everyone works together to solve society’s problems through science. (Andersen & Taylor, 2006: 118) To conclude, in history, there have been very different societies in terms of their level of development, levels of inequality, political organizations and cultural factors but only those six types explain easily which stages we passed. Moreover, in today ´s world almost all types of societies exist but each of them approaches through post-industrial society even if they are not. From this research paper, it is proved that how technology is important in shaping and characterizing society among the economy, social inequalities and classes.